Google Ads is the largest tool of contextual advertising, the traffic from which is highly valued among affiliate programs. Along with high efficiency, there are both difficulties in setting up and high competition. Beginners should remember that without initial investments and experience in network promotion, it is extremely difficult to find your niche and start earning from this source.
Features of working with Google Ads are the complexity of setting up an advertising cabinet and the number of presweetions in it. Competition for high-frequency key queries does not give a chance for a beginner arbitrageur to make a mistake. At the same time, there are strategies for promotion through low-frequency keys. When using such strategies, traffic is cheaper due to lower competitiveness, but requires a more responsible approach in compiling a list of key queries.
If you decide to pour traffic from Google, you need to have in your arsenal such tools:
1. Anti-detection browser
This is an analogue of well-known browsers, which replaces the browser fingerprint, thereby ensuring the anonymity of the webmaster. Anti-detection browser is an important component in working with Google Ads, because if you register several accounts from one computer, and one of these accounts is blocked, the rest will also go to the ban. Here are some of the popular services: ANTBrowser, Indigo Browser.
This is an intermediary service between the user and the target site, it is necessary to spoof IP and other proxy server parameters, as well as bypass the anti-scam system. The GEO proxy must match the GEO of your account. In case of repeated entry, it is necessary to check the IP, it is important that it coincides with the previous one on geo. To buy, you can use one of the most popular services – Proxy-sale,the company has been on the market since 2015 and provides ample opportunities for arbitrageurs.
Accounts are divided into several types, which have their pros and cons.
Self-registers are accounts that the webmaster registers himself. Costs are needed only for SMS services, but there is a low level of trust in such accounts. An account has a history, the bigger it is, the more trust Google has.
Renting Google accounts – few people use this method due to unreliability, as there is a high probability of going to the ban due to non-compliance with the rules of the site. It should be borne in mind that the history of activity of such accounts should not be less than 6 months.
Live Gmail accounts – the level of trust is higher, it is easier to work with them, but sometimes they go into the slog, for an unknown reason.
Ready-made accounts with a credit limit are accounts that are registered using bank cards. Usually used in order to drain the credit limit from the card to which the account is registered, after which they cease to be used.
Different verticals are suitable for working with Google Ads, now we will tell you more about them. The company’s policy does not allow advertising some niches, for example: medications, casinos, cryptocurrencies and binary options.
Or the product, one of the most famous verticals, is distinguished by a wide selection of offers and loyalty of traffic sources. It is generally accepted that this vertical is suitable for beginners, despite the fact that the work requires a certain experience in setting up advertising and an understanding of the basics of affiliate marketing. Not all offers from this vertical can be promoted on Google, due to the fact that Google blocks ads that do not comply with its policies. Beginners should pay attention to offers that meet the requirements of Google policy (clothing, real estate, official mobile applications, goods of online stores), especially since the choice is very large.
It’s all about subscribing to paid content. If the user subscribes, the webmaster receives a reward in the form of a fixed rate, or a percentage of the subscription price. There are 1click and 2click, the difference is the number of steps a client needs to take. This can be a click on the “Subscribe” button or entering a phone number, after which the subscription is activated.
For this vertical, it is worth using responsive ads in Google Ads, as there is an opportunity to use images, all images should have a button calling to action.
Vertical related to online casinos. The webmaster can work on CPA, RevShare, Hybrid models. Due to the ban on casinos in many countries, it is quite difficult to promote such a vertical, but with the proper approach and use of cloaca, you can achieve success. Gambling is a forbidden vertical in Google, if you decide to work with it, take care of the proxy and anti-detection browser.
It is worth remembering that Google is very attentive to the proxy, so you should not save on this consumable. It is better to use IPv6 proxies, as they are cheaper, and the number of IP addresses is greater compared to IPv4. If you do not use a proxy, you can get under the influence of the anti-phrode system and go into a ban. Keyword phrases in Google Ads are better to change / add 1-2 per day. It is desirable to increase the budget only according to Google recommendations.
The webmaster is rewarded for the user installing the application or extension in the browser. In Google Ads, ads will only appear to people who don’t have the app installed. This allows you to save the budget by getting only clicks from those users who are potentially interested in downloading the application.
Here are some tips for customizing your ads to this vertical:
1. you should always tick the box “Displays on mobile devices”;
1. you should always tick the box “Displays on mobile devices”;
2. when purchasing ads on the display, it is desirable to use the “Conversion Optimizer” tool;
3. Video ads are great for this vertical, statistics show that users who are attracted in this way are more relevant.
Here, a reward is given for installing games on mobile platforms. One of the most attractive offers, as there is no need to hide it from moderators. Pouring traffic will not be easy because of the high competition.
Vertical related to financial offerings such as banks, options, microloans. The webmaster receives a reward if the client makes a deposit. When choosing an offer from this vertical, you should pay attention to its description, in which you can see whether it is suitable for promotion in Google. Be careful to ensure that the brand name you’re pouring on is added to the negative keywords, as almost all brands prohibit direct mentions of their name in advertising. Also, before starting work, it is worth remembering, in this vertical you need large budgets, you will not do 500-1000 $, but the rates here are also among the highest.
Based on draws and subscription prizes. The data that was entered during the subscription is used by the advertiser for mailings. There are 2 directions in this vertical:
1.SOI/DOI. The user is paid $ 1.5 for the left postal address, after the advertiser will enter the user into the registration funnels or earn on mailings. The method is good because it is a allowed vertical in Google Ads. But there are also disadvantages – a relatively low income (ROI in the range of 30-40%).
2. CC Sumbit. The user, in exchange for the opportunity to participate in the drawing of valuable prizes, leaves his data, and the advertiser uses this data to send and generate leads. The main advantage is the high ROI – 150% -300%. Of the shortcomings, we can highlight the unstable conversion, which is highly dependent on leads.
The webmaster receives a reward for attracting users to the dating site. It is worth remembering that the advertiser closely monitors the quality of traffic and often rejects it for violating the rules. For example, if the ad indicates that the user will find the love of a lifetime on the site. Through Google Ads, you can cast using a showcase site that offers a selection of dating sites. This is fully allowed by the ad network. The main thing in this vertical is to reach the target audience.
The webmaster receives a reward for the order to write an article, diploma, term paper, etc. To successfully work with this vertical, you need to know the target audience well, its needs. For this purpose, Google Trendsis well suited, here you can find out the gender, age, GEO of the target audience. Of the advantages of working with Google Ads in this vertical, you can highlight the low cost per click compared to other traffic sources such as Linkedin. Of the minuses – in many countries essay-services are prohibited, but you can get out of the situation by selecting an offer that will meet the requirements of the necessary GEO.
How to find an offer to get started with Google Ads
First, you need to communicate with the affiliate network manager, it is advisable to adhere to his advice in the work, since the affiliate network is interested in your result.
After you have received a list of recommended offers, you should check each for popularity in the corresponding service by searching for key queries, their frequency and number of views. It is also worth checking the search results, if there are ads for this offer, you can start working with it. Also, do not forget that you need to check the statistics of the offer on the site.
It is important to remember
Google Ads uses a neural network that minimizes the participation of moderators in the verification process. Do not make all accounts according to the same scheme, because if bots recognize your “handwriting”, they will ban all accounts. There are periods in which Google conducts mass sweeps, nothing can be done about it, you just need to wait it out.
It is worth taking care that there are enough accounts for work (the bill should go to dozens). Their preparation should not be stopped, since some accounts will go to the ban, some will warm up, and only a part of all will be in work.
Be sure to warm up accounts, you can not raise the budget too quickly, the same with the keys, you need to add new ones gradually. Suspicious activity can lead to increased attention from bots, which increases the likelihood of banning an account.